Learn MORE - NORDIC NATURALS
Nordic Naturals was born in Arctic Norway, where founder Joar Opheim grew up and where fish oil is a part of everyday life. When he came to California in the mid-1980s to complete his MBA, Joar was unable to find the quality fish oil he relied on to manage his old gymnastic injuries, and had to consistently bring bottles from Norway—filling his suitcase on trips back and forth.
Driven by his Norwegian heritage, knowledge of fish oil, and love of science, Joar was inspired to advance fish oil quality and industry standards. Guided by his personal mission to bring high-quality fish oil to the world, Joar has developed several patented fish oil technologies that include flavoring, taste, delivery, and processing—shaping standards for a country and industry that had few guidelines in place.
Today, Nordic Naturals is a leading supplier of fish oils worldwide, offering a wide variety of flavors, concentrations, and delivery forms to meet personalized nutritional needs.
Bringing forward a new definition of fish oil quality as it relates to purity, freshness, taste, dosage, and sustainability, Nordic Naturals’ leadership has also shifted the model of how to conduct business truthfully and authentically.
Nordic Naturals incorporates ethical and socially responsible practices with regard to environmental consciousness, corporate transparency, philanthropic partnerships, and education—all of which are integral to fulfilling our mission of correcting the global omega-3 deficiency.
In line with these core values, our dedication to innovation is grounded in scientific research and guaranteed by participation in peer-reviewed clinical studies by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard, Columbia, Duke, UCLA, and Cedars-Sinai Medical Center—with over 40 published studies, and more than 40 in progress. Distributing to over 30 countries on 6 continents, Nordic Naturals offers more than 150 products in a variety of flavors, concentrations, and delivery forms.
Nordic Naturals' continued innovation is proof that when values are aligned with action, great things can happen—a commitment that remains absolute.
Why do so many medical professionals and research institutions choose Nordic Naturals fish oil and fish oil blends? Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards. Many leading organizations and experts have set purity standards for natural products. Nordic Naturals meets every one. Download the comparison chart for proof (download standards comparison chart).
REASON 1 / SURPASSES INTERNATIONAL PHARMACEUTICAL STANDARDS
Standards are set to protect consumers
Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds stringent European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and HA Omega-3 (GOED) for all of our oils. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.
Heavy metals
All oils used in Nordic Naturals products showed no detectable heavy metals when tested down to the Global Organzation for EPA and DHA Omega-3 (GOED) and Council for Responsible Nutrition (CRN) standard of 0.1ppm.
Dioxins
All oils used in Nordic naturals products show no detectable dioxins or furans when tested down to 2.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO)
PCBs
All oils used in Nordic Naturals products show no detectable dioxin-like PCBs when tested down to 1.0 ppt. The Global Organization for EPA and DHA Omega-3 (GOED) limit for dioxin-like PCBs is 3.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO)
(top of page)REASON 2 / EXCEPTIONAL FRESHNESS LEVELS
Protection from fishy smell, taste, and harmful free radicals
Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' oxygen-free manufacturing process maintains the freshness of fish oil used in their products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.
(top of page)REASON 3 / Award Winning PUrity LEVELS
Protection from harmful environmental toxins
Every batch of oil used by Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oils brands in Norway for freshness, purity, and highest concentration.
(top of page)REASON 4 / GREAT TASTE
Unsurpassed freshness equals great-tasting fish oil.
The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fish smell, taste, or aftertaste. Their encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicate that children, teenagers, and adults of all ages enjoy the clean, light tasted of Nordic Naturals fish oils.
(top of page)REASON 5 / EXCLUSIVE AND EXCEPTIONAL RAW MATERIAL
Selectively sourced from sustainable seas
Nordic Naturals starts with the best raw material available. Their meticulous quality control procedures include being in the ocean with their careful choice of fish species that are naturally low in toxins, and high in omega-3 fats. Wild-caught from some of the cleanest waters in the world, all Nordic Naturals products are made exclusively from three types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters, anchovies and sardines from the South Pacific and Atlantic oceans.
(top of page)REASON 6 / manufacturing process
Without chemicals or excessive heat
Nordic Naturals' manufacturing processes enable them to deliver industry-leading freshness and purity levels. They use several steps in processing their oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving on the beneficial components of fish oil (omegas 3, 5, 7, 9, 11, etc.). They also utilize a proprietary nitrogen (oxygen-free) environment to achieve their leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of their oils. Moreover, they use only natural enzymes to form triglycerides for all of their high-concentrate products, and all of their oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.
(top of page)REASON 7 / true triglyceride form
Ensuring optimal absorption
The established health benefits of omega-3s are based on decades of data, much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in ethyl ester molecule form, a synthetic fat with only about 30 years of history in the human diet, all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant; up to 70% more than ethyl esters.
(top of page)REASON 8 / research-based innovation
Driven by the latest science
Nordic Naturals is a research-driven company, where processing technology and product formulations are driven by the latest scientific developments. Their dedication to innovation is grounded in scientific research guaranteed by active participation in peer-reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities such as Harvard University, Columbia University, The National Institutes of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center, with 40 published studies, including 28 clinical studies, and more than 40 in progress.
(top of page)REASON 9 / CORPORATE SOCIAL RESPONSIBILITY
Embracing our communities and our customers
Corporate Social Responsibility (CSR) is a movement that encourages companies to embrace responsibility for the impact their activities have on customers, employees, communities and the environment. At Nordic Naturals, CSR is guided by their mission and their core values to encourage community growth and development and voluntarily eliminate harmful practices. Nordic Naturals begins with the sustainable sourcing of our raw materials and continuing through manufacturing, employment practices, philanthropic interactions, and donation programs. To them, CRS means taking steps to proactively improve the quality of life for their employees and their families, customers, and to preserve the health of the environment and society at large.
(top of page)REASON 10 / SUSTAINABLE SOURCING
Since their founding, Nordic Naturals has always been deeply committed to the health of our oceans. Their environmental stewardship includes
Regulated fishing
To prevent overfishing, 100% of Nordic Naturals fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.
Bycatch prevention
Nordic Naturals uses responsible fishing gear, including purse seine nets, sorting grids, and large meshes, to protect against bycatch of unintended species.
Habitat protection
Nordic Naturals uses line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.
Marine Pollution Prevention
Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Nordic Naturals' coastal processing facilities are industry leaders in minimizing pollution and conserving resources.
(top of page)To answer many common questions about fish oil, omega-3s, and Nordic Naturals in a way that is convenient and accessible, we've grouped them according to the following categories: